Rug Radio Announces Partnership with Sorare and Launch of New Sports Vertical
Rug Radio has partnered with Sorare and will be establishing a sports vertical led by Buster Scher.
CAMANA BAY, KY, MARCH 15 — Rug Radio is thrilled to announce a new partnership with Sorare, the popular free-to-play fantasy sports game, leveraging officially licensed NFTs from the Premier League, NBA and MLB, and the launch of a new sports vertical with lead creator Buster Scher.
As part of this partnership, Rug Radio will be working with Sorare to bring exclusive benefits and rewards to our community, as well as creating Premier League and NBA leagues over the next few months where we will be giving away prizes such as limited edition cards and tickets.
"From Day 1 of Rug Radio, we've been impressed by the quality of the content proposed and the lineup of speakers being interviewed. We believe that Rug Radio shares similar objectives to us: building and sharing products that explain the crypto product for you. Together, our goal is to bring the cultural audience (arts and sports) to collecting online, through great experiences, content and games.”
In addition to the partnership with Sorare, Rug Radio is proud to introduce a new sports vertical led by Buster Scher, creator of The Buster Show podcast.
The Buster Show podcast features conversations with a variety of guests, including entrepreneurs, celebrities, star athletes, and other notable individuals, and covers a wide range of topics, from business and entrepreneurship to pop culture and current events.
“Farokh has been one of my best friends since I was 16 - 17 years old, and to see how he has evolved and taken this new space by storm with Rug Radio is incredible. There is an actual multi facet business here which makes it quite unique. It was a no brainer weekly partnership when the opportunity came up.”
Buster has been a broadcaster since 2015, is a host on The Crew League, and has interviewed everyone from Tom Brady to Adam Sandler to Jerry West. He is also the founder of sports media company, HoopsNation, which has over 8 million followers across Facebook, Instagram and TikTok reaching 100’s of millions of fans through his content every month.
"Sorare is one of the biggest brands operating in the NFT space with an immense user base, led by an incredible founder, Nicolas Julia. I've been a fan of the product for a while, so partnering with them made perfect sense.”
"To add on top of it, being able to work with one of my best friends and a creator I personally look up to, Buster, is an honour and something I have always wanted to do. I'm proud to be opening a sports vertical within the Rug Radio network, and excited to see how much we will grow from it."
Sorare is a global fantasy sports game and marketplace. It empowers sports fans to own and build fantasy teams from the ground up, connect and play against global opponents, and win rewards – simulating the experience of a professional sports owner-GM. Sorare Managers collect, buy, sell, and compete with officially licensed digital player cards, showcasing their skills in free-to-play competitions to win game tickets, merch, ETH, VIP experiences, and more. Sorare operates three sports: global Football, NBA, and MLB.
About Rug Radio
Rug Radio is the first decentralized media ecosystem that serves as a launchpad, incubator, brand builder, accelerator, creator fund and will grow to be even more with time. Our goal is to build a network where the incentives favor truth, ownership and long-term care for the commons. Ownership means we each get to decide what we consume, how it's delivered, and we all benefit from the abundance created through it.
For media inquiries, reach out to Ryan Mack at [email protected].